google tag manager

What's up with Google Tag Manager?

There is a lot of buzz in the digital analytics space around Google Tag Manager, or GTM. Is it the ideal tool for each company? Is it a nightmare to code and implement? When is it the right solution for a business? The bottom line is GTM is a valuable tool for businesses the need an analytics solution independent of the website development team. (If that sentence didn't scare you, read on.)

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