marketing automation

Potential Pitfalls of Marketing Automation Platforms

Lately I’ve met with several mid-market companies looking to implement a marketing automation platform (MAP), similar to Marketo, Hubspot, or Salesforce. If you’re currently looking into implementing one of these services, make sure you are aware of the biggest pro and con:

PRO:

The beauty of these types of software packages is that they can help ease a potential consumer into an automated sales funnel without all the manual hours a marketing department is currently spending trying to do the same thing.

CON:

The pitfall of these types of a MAP is that you will need to be ALL IN. As in, at least one full-time employee running and managing the platform, and everyone in the marketing team dedicated to using and integrating the system, as well as everyone in the sales/lead tracking teams dedicated and using the system.

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