web analytics

What's up with Google Tag Manager?

There is a lot of buzz in the digital analytics space around Google Tag Manager, or GTM. Is it the ideal tool for each company? Is it a nightmare to code and implement? When is it the right solution for a business? The bottom line is GTM is a valuable tool for businesses the need an analytics solution independent of the website development team. (If that sentence didn't scare you, read on.)

Getting Started with Digital Analytics

The online advertising realm is full of possibilities and opportunities to understand your key target. Did you know some tools can determine what type of person visits a website, and how they act? As in, perhaps a female, age 35-44, who is interested in comedy television programs, spends twice as long on the site as any other visitor. Or have you ever looked at an item for sale on one site, only to find that same item in an ad on your Facebook page?

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