conversion rate

Five Steps for Digital Ad Optimization

There are a lot of ways to optimize digital ads and ad spend during a marketing campaign. If you're looking to optimize on website results, follow these five steps for effective optimization.

Digital Analytics Myths Debunked – Part 1

I’m going to be honest with you – digital analytics are NOT magic. There is no ‘secret’ to unveiling insights that will guarantee you double the conversions while lowering your bounce rate. But many of these myths seem very believable, because let’s face it: analytics sound like a foreign language to most people. That’s why I’m here to help you separate the magic beans from the good ideas that will (hopefully) impact your bottom line.

Myth #1: Lowering Bounce Rate will Increase Conversions

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