visit rate

Calculating Visit Rate to Optimize Digital Ads

Apparently I have single-handedly come up with a crazy new calculation to apply to digital marketing, because whenever I bring it up as a key metric I get blank stares from everyone in the room. It’s certainly not rocket science, and it’s pretty easy to get as long as you know how many people clicked your ad, and how many website visits resulted from that click. I call this the Visit Rate and it’s immensely important in optimizing ad spend, site placement, CPC, and creative performance.

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