website metrics

Digital Analytics Myths Debunked – Part 1

I’m going to be honest with you – digital analytics are NOT magic. There is no ‘secret’ to unveiling insights that will guarantee you double the conversions while lowering your bounce rate. But many of these myths seem very believable, because let’s face it: analytics sound like a foreign language to most people. That’s why I’m here to help you separate the magic beans from the good ideas that will (hopefully) impact your bottom line.

Myth #1: Lowering Bounce Rate will Increase Conversions

Monitoring Bounce Rate and Why it Matters

Bounce rate can seem like such a silly metrics to most analysts. It can seem like it hardly ever changes day to day or vary greatly from site to site (within industries, of course). So why is it used as a key metrics in so many analytics tools? Because if analyzed correctly, bounce rate can tell you if your site is malfunctioning, if your advertising dollars are being well spent, and which channels are best at getting engaged visitors to your website.

Subscribe to RSS - website metrics