digital analytics

Mutually Exclusive Data in Tagging Parameters

or - How to Make URL Tagging Effective

So you know you need to tag your website URLs when placing ads digitally, but you aren't quite sure what to put in each placeholder. For example, Google Analytics can hold up to five tags for each website URL: campaign, medium, source, ad content, and keyword. The best way to use these placeholders is with high- and low-level data that can help optimize and report for both business and campaign objectives. In order to do THAT you MUST have completely separate data categories per tag. Or, in analyst speak, mutually exclusive data in tagging parameters.

Five Steps for Digital Ad Optimization

There are a lot of ways to optimize digital ads and ad spend during a marketing campaign. If you're looking to optimize on website results, follow these five steps for effective optimization.

Digital Analytics Myths Debunked – Part 1

I’m going to be honest with you – digital analytics are NOT magic. There is no ‘secret’ to unveiling insights that will guarantee you double the conversions while lowering your bounce rate. But many of these myths seem very believable, because let’s face it: analytics sound like a foreign language to most people. That’s why I’m here to help you separate the magic beans from the good ideas that will (hopefully) impact your bottom line.

Myth #1: Lowering Bounce Rate will Increase Conversions

Calculating Visit Rate to Optimize Digital Ads

Apparently I have single-handedly come up with a crazy new calculation to apply to digital marketing, because whenever I bring it up as a key metric I get blank stares from everyone in the room. It’s certainly not rocket science, and it’s pretty easy to get as long as you know how many people clicked your ad, and how many website visits resulted from that click. I call this the Visit Rate and it’s immensely important in optimizing ad spend, site placement, CPC, and creative performance.

Monitoring Bounce Rate and Why it Matters

Bounce rate can seem like such a silly metrics to most analysts. It can seem like it hardly ever changes day to day or vary greatly from site to site (within industries, of course). So why is it used as a key metrics in so many analytics tools? Because if analyzed correctly, bounce rate can tell you if your site is malfunctioning, if your advertising dollars are being well spent, and which channels are best at getting engaged visitors to your website.

Metrics are NOT Analytics

Have you recently been in a meeting where everyone was talking about analytics, but you weren't quite sure what they meant? I'll help you determine what that buzz word means - but before I do, let me tell you that the people in your meeting probably didn't know what it meant, either.

First, let me make a broad and important statement: Metrics are NOT analytics.

Getting Started with Digital Analytics

The online advertising realm is full of possibilities and opportunities to understand your key target. Did you know some tools can determine what type of person visits a website, and how they act? As in, perhaps a female, age 35-44, who is interested in comedy television programs, spends twice as long on the site as any other visitor. Or have you ever looked at an item for sale on one site, only to find that same item in an ad on your Facebook page?

Subscribe to RSS - digital analytics