Monitoring Bounce Rate and Why it Matters

Bounce rate can seem like such a silly metrics to most analysts. It can seem like it hardly ever changes day to day or vary greatly from site to site (within industries, of course). So why is it used as a key metrics in so many analytics tools? Because if analyzed correctly, bounce rate can tell you if your site is malfunctioning, if your advertising dollars are being well spent, and which channels are best at getting engaged visitors to your website.

What's up with Google Tag Manager?

There is a lot of buzz in the digital analytics space around Google Tag Manager, or GTM. Is it the ideal tool for each company? Is it a nightmare to code and implement? When is it the right solution for a business? The bottom line is GTM is a valuable tool for businesses the need an analytics solution independent of the website development team. (If that sentence didn't scare you, read on.)

Metrics are NOT Analytics

Have you recently been in a meeting where everyone was talking about analytics, but you weren't quite sure what they meant? I'll help you determine what that buzz word means - but before I do, let me tell you that the people in your meeting probably didn't know what it meant, either.

First, let me make a broad and important statement: Metrics are NOT analytics.

Media Buyers - Who are they?

The media buyer as portrayed on Mad Men, courtesy of thefilteredlens.comToday's media buyer is much like Harry Crane from AMC's Mad Men - a dapper young enthusiast with big ideas about new media and a certain loyalty to the game. They are passionate workers that often start at the bottom of an agency; the pay is low and there's not a lot of training.

Getting Started with Digital Analytics

The online advertising realm is full of possibilities and opportunities to understand your key target. Did you know some tools can determine what type of person visits a website, and how they act? As in, perhaps a female, age 35-44, who is interested in comedy television programs, spends twice as long on the site as any other visitor. Or have you ever looked at an item for sale on one site, only to find that same item in an ad on your Facebook page?

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